The contest is part of the promotion for the design award winning "Ergorapido" vacuum. Let me tell you - it's pretty swanky looking, and the company has a great rep. I picked the magenta one. It's gorgeous but I can't test it out until I get an adapter because it's a European plug!
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Here are some of my favorite entries so far.
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The Ergorapido site with information on joining (the third "Win" slide out tab)
The blog with previous winners
The other judges profiles and my profile.